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  • General Cooks

    CLS Catering Services Ltd.
    05 Oct 2022
    3560 Jericho Road, Richmond, BC V7B 1C2
  • Sumner McCulley posted an event
    Let's talk the marketing cycle to help grow your business see more

    BC Food & Beverage is pleased to partner with Crew Marketing Partners to bring you a four-part cohort marketing series to help you grow your business and build a strategy that works.  


    Webinar #1: Building a Winning Marketing Strategy – Nov 24th, 2022

    Presented by Braden Douglas, Founding Partner of Crew

    • Understanding a holistic view of marketing strategy for CPG companies.
    • Covering the fundamentals of developing a marketing strategy and the tools needed to manage and plan your business.
    • Deep dive into Product Refinement looking at the category and innovation possibilities to drive growth.


    Webinar #2: Maximizing Your Channel Strategy – Feb 23, 2023

    Presented by Al Springer of Touch Agency

    • An overview of the retail channel landscape in Canada and the US
    • How to maximize the retail relationship and manage your brand  
    • Avoiding pitfalls and mistakes with retailers, distributors and brokers


    Webinar #3: Creating Brands and Campaigns that Last – June 22, 2023

    Presented by Gerald Schoenhoff, CCO of Crew

    • Understanding the drivers of a strong consumer brand 
    • Creating campaigns that build demand and induce trial
    • Setting up the right media plan for your business 


    Webinar #4: Research and Insights that Matter – Oct 26, 2023 

    Presented by Nate Douglas, Director of Strategy & Insights of Crew

    • How, where, and when to acquire the right data and insights for your brand 
    • Analyzing category data from Nielsen and pulling out relevant insights
    • How to prioritize activities based on the information and tell a compelling story to key stakeholders


    About Our Presenters:

    Braden Douglas, Founding Partner of Crew

    • From an internship at Procter & Gamble to a successful career at Frito-Lay, Braden has always made things happen. Since founding Crew, he’s been a visionary, mentor, strategist and relentlessly positive cheerleader. As an author, he shares his knowledge with future leaders.

    Al Springer, Founder of The Touch Agency

    • Al has helped build some of the most successful brands in the natural, nutrition and sports marketing industries. The Touch Agency provides consumer marketing, trade marketing and sales management services to emerging consumer brands such as Emergen-C, Balance Bar, Seventh Generation, Nature's Gate, Milkadamia, Theo Chocolate and many other leading brands.

    Gerald Schoenhoff, Chief Creative Officer of Crew

    • Gerald’s shelf of national and international creative awards includes Gold Lions, Gold Pencils and a lot of little gold M’s. He’s been recognized for excellence in every medium and brings that talent to every project. His food/bev clients have included Coke, Sleeman, Crown Royal and Little Caesar’s. Gerald fearlessly leads our team of creatives to bring the stories of brands to life.

    Nate Douglas, Director of Strategy & Insights and Partner of Crew

    • Nate’s entire career has been in food, working on brands for McCain and Parmalat. With a deep understanding of consumer habits, campaign development and P&L improvements in the food space, he plays a key role and leads our efforts for growing and maturing food brands. Nate is our treasure trove of data and market research, leading our team in developing campaigns built on strategy and real insights.



























     September 26, 2022
  • Sumner McCulley posted an event
    Learn the key to thriving in an industry with notoriously thin margins! see more

    Managing margins is not a simple endeavor. It requires a fine balance, especially with rising input cost, labour shortages, and unprecedented challenges affecting your bottom line. There are a number of key metrics and considerations that can help you maximize revenue potential. These go hand in hand with efforts to minimize cost. Discover how successful food and beverage manufacturers are able to adapt and overcome challenges using data-driven strategies that build team capacity, optimize operations, reduce waste and increase profit.

    Key Takeaways: 

    • Find new opportunities to optimize cost for your business
    • Increase efficiency by keeping an eye on critical success metrics
    • Learn about integrated strategies that ensure a 100% fulfillment rate
    • Develop new strategies to automate compliance and people-centric productivity
    • Discover how to develop a culture that thrives on data to add value at every stage of production

     Presented by:

    • Steve Burton, Founder & CEO, Icicle Technologies Inc. 
      • Steven Burton is the creator of the award-winning food production management system, Icicle. Through the development of advanced food safety technology based on over a decade of sophisticated software development expertise, Burton has taken Icicle beyond document management and food safety to offer a complete solution for smart automation, improving quality standards, production efficiency, and expanding growth opportunities for all types of food businesses.




















  • Cpage
     August 11, 2020
  • Cpage
     November 16, 2015
  • Sumner McCulley posted an event
    Join us for a night to remember at the BCFB Awards see more


    Join us for a night to remember at the Rocky Mountaineer Station in Vancouver this fall for the BCFB Awards! Whether you or someone you know is up for an award or you are looking to network and connect, come celebrate the accomplishments of the entrepreneurs in the food, beverage, and natural health space with us. 


    BCFB is thrilled to invite you to our re-imagined Awards evening with new award categories, a shorter ceremony to allow more time for networking, and a unique cocktail reception featuring food and beverage products from British Columbia and additional activations. This will be an evening to connect and get inspired by the leaders, rising stars, and innovative products and companies that make up BC.  


    2022 Award Categories: 




    Please note: Refunds will no longer be accepted after Tuesday, October 11, 2022. Credits for future events will be accepted until Monday, October 31, 2022. 

  • Cpage
     December 07, 2021
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     August 10, 2020
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