Now that you have a plan, how do you know you're on the right track, how do you get your employees excited about the plan? (how do you tell them about the plan?), how do you empower them to get to the goals in the plan. Join This Commerce Life for an informative discussion on January 11th on how to successfully implement your annual plan. 

Key Takeaways:

• Simple and proven goal setting framework you can roll out company wide
• Accountability framework to ensure ownership & collaboration on critical projects across your company and with individual contributors 
• The role that adopting a growth mindset can play in success & employee engagement and tips for adopting this within yourself and your teams 

 Presented by:

• Phil Chang & Kenny Vannucci - This Commerce Life 
  • Two retail / CPG (consumer packaged goods) guys that have experience being on the brand side and retailer side, talking about retail and what the future could hold for retail specifically in the Natural Health and Grocery Channels in both Canada and the US. We love Canadian retail - a competitive market that nurtures the best brands and iconic retailers. 

Discover the demands of Japan’s food supply, learn about consumer resistance to foreign brands, and effective solutions to market entry challenges. Our esteemed speakers, including ShapeWin president Yusuke Kamimura, Global Media Corporation CEO Masanori Tonegawa, and Special Advisor Expert Shigeki Harada, will share insights on PR strategies, Japanese buyer insights, and navigating international business tactics with Japanese buyers. Join us to gain a comprehensive understanding of Japan's media landscape, cultural nuances in business negotiations, and the synergistic impact of a combined PR/marketing strategy. 

Key Takeaways:

• THE JAPANESE MARKET ECONOMIC LANDSCAPE &  CONSUMER TRENDS 
  • Japan’s processed food market scale
  • Japan food supply demands
  • Consumer trends
• CHALLENGES FACED BY FOREIGN COMPANIES ENTERING JAPAN
  • Explanation of how Japanese culture affects business negotiations & discussing possible miscommunications
  • Japan media landscape (TV/print/digital media trends)
  • Japan’s food distribution channels 
  • Understanding consumer resistance to foreign brands 
• SOLUTIONS TO MARKET ENTRY BARRIERS
  • How to properly appeal to both Japanese media as well as importers
  • Understanding the value of Public relations and brand awareness
  • The positive impact of a combined PR/marketing strategy

 Presented by:

• Yusuke Kamimura - Founder & President of ShapeWin Co.
• Masanori Tonegawa - CEO & President of Global Media Corporation 
• Shigeki Harada - Special Advisor for Itochu, Nippon Access, and now NIS Food Service

Who Should Attend:

The ideal guests for this presentation are Canadian food exporters seeking to venture into the Japanese market, eager to understand the economic landscape, consumer trends, and challenges unique to Japan. Additionally, professionals involved in their own company’s PR, marketing departments would find valuable insights, making this presentation essential for those looking to build a successful presence in Japan's dynamic business environment.

Join us for a morning breakfast event where we dive into the world of all topics related to food service within BC’s heath care sector. Whether you're a business owner, industry professional, or simply curious about the ins-and-outs of BC’s health care food service programs, this event is designed to satisfy your appetite for knowledge and connection. 

January Breakfast Series: Accessing Heath Care's Food Service is a 3-hour event curated exclusively for BC’s food and beverage companies seeking to further their understanding of how our province’s health care sector manages food service and how to access business opportunities. Our expert speakers and industry insiders will walk you through the intricacies of health care food service, sharing their specialized knowledge, experiences, and behind-the-scenes stories. 

Who Should Attend:

• Business owners, company leaders, sales and marketing professionals, and business development professionals

Why Attend?

• This breakfast event is an opportunity to gain exclusive access to the specialized knowledge and expertise of industry experts, providing you with exclusive insight into the processes of food service within BC’s health care sector that is not readily available elsewhere. Attendees will also have the chance to connect with fellow guests, suppliers, and experts in the field to expand industry contacts and potentially discover new business opportunities.

Agenda:

• 8:00 am - 8:45 am: Registration & breakfast
• 8:45 am - 10:15 am: Speaking Engagement & Coffee Break
• 10:15 am - 10:40 am: Q&A Panel 
• 10:45 am - 11:00 am: Networking

Ticket includes access to engaging speakers, a full buffet breakfast, and networking. 

THANK YOU SPONSORS

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