Value Added Content: Adding Flavour to your Brand - Presented by Rebecca Coleman

In this workshop, we'll discuss how value-added content can take your website, email list and social media to the next level, making them more attractive, and giving you more opportunities to connect with current and potential customers. 

We'll also look at lots of different examples of value-added content, and we will walk through a demonstration on how to create a short, value-added content video. 

Key Takeaways

• What is value-added content?
• How does value-added content work to attract new customers and keep the current ones?
• What are some examples of value-added content?
• How to create value-added content, specifically a short video?
  

 Presented by:

• Rebecca Coleman is a content creator and recipe developer who specializes in vegan and vegetarian recipes. She has two published cookbooks: Aquafablulous!: 100+ Vegan, Egg-free recipes using Aquafaba and Vegan Baking Made Easy: 60 Fool-proof Plant-Based Recipes. Rebecca teaches Social Media Marketing at the School of Business at BCIT and consults with small businesses. She lives in Vancouver and is currently writing a novel. Find her on most social networks @RebeccaColeman and at cookingbylaptop.com.

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